The maritime supply chain and logistics sectors face numerous challenges, including delays, traffic congestion and lack of visibility that result in inflated delivery costs and low productivity. Shipp (previously Ship Supplies Direct) has developed an online logistics system that allows suppliers to drop off their items at a hub, where they are consolidated, tracked and delivered to the vessel during the best window available. Not only is this more efficient for suppliers, it also reduces waiting time, and traffic congestion at and near the port.